Culture event proposal award show
I have been asked to produce promotional material for new regional culture awards as part of ‘The culture campaign’. I have chosen to create a print based/graphics product. This could include maybe a double page spread for a local magazine or newspaper, an advertisement which could include a poster, billboard, a leaflet, a digital pop up or even an information pack.
Purpose
The purpose of my culture campaign of ‘club of the year’ is to bring the local community together so that it makes it safer and more trustworthy to the local residents. Having an event on the local sports clubs will bring some exposure to these clubs and having local residents being aware of them will hopefully make them engage with these sports clubs and hopefully might fund some of these through if they have kids and send them to some of the clubs nominated which will bring income in.
Target Audience
The target audience for my campaign will be for local residents of the area the award is for. This means for the actual award itself the target audience will be those who participate in sports clubs due to the actual club itself.
Budget
For my event I'm going to go with a rather larger event which means my budget/costs will be £10,000 which will cover all things like lighting, venue as well as if I want other things like a guest appearance from a sports personality which won't be cheap. Due to the budget being £10,000 things like venue I would be able to get a large one as I have a lot to work with. In the venue id need to have things like tables for the guests to sit on which means that ill have to get food and drink which will have to cover/be enough for all the guests. (The price will depend on how many people I invite. But it will have to be in the £10,00 range.
Timeline
For the event it's going in 2023 around October. This is because I'm going to need enough time to plan ahead and make sure everything runs smoothly rather than it be soon and rushed which will make it not good. Having years in advance will allow me to not go over the allocated budget.
What form it’s in
I'm going to be doing event promotion with a digital/social media account as well as print-based advertising.
What will make it successful
What will make my proposal successful is including all areas of where my proposal is based on. This means making sure that the majority of the people that will be coming will be satisfied and want to have their kids included in some of the sports clubs that are on show for the award ceremony. As well as this I want people to realize that including their kids in sports clubs allows them to socialize with other children and allows them to feel confident as they're going to make new friends
